15+ years of experience in web design and development · clients in Romania and the EU
Hugo - fast catalog, no cart. WooCommerce - full store

How I approach a project

We start with what the store needs to sell

Before design and development, we define what you sell, to whom, how customers will pay, and which integrations you need - invoicing, courier, stock.

  • what products you sell and how many
  • how you want to receive orders - a full cart or quote requests only
  • how customers will pay
  • what you need for invoicing and shipping
  • what next step you want a visitor to take

We start from these points, then we build the catalog, payments and design. From a simple product catalog to a full store with cart and invoicing, the shop must support the real goals of the business - not just look good.

Why who builds it matters

What you gain by working directly with me

One point of contact - from brief to launch, with no hand-offs between departments.
WooCommerce takes no commission on your sales - you pay once, the store stays yours.
You don’t pay agency hours - you pay for a clear result, with a fixed price agreed in advance.
Real experience of over 15 years on Romanian and international projects. Small and mid-size clients.

If the project needs extra expertise - product photography, a technical SEO specialist - I can work with trusted people on a one-off basis, without turning a simple project into an agency structure.

Development packages

How much an online store costs

There is no single price for every store - it depends on how many products you have, whether you need a cart and online payments, and which integrations you require. I have built two packages with a clear purpose and a fixed price, plus options for more complex projects.

0% commission on sales, on every package - the store is yours, you don’t pay a percentage to anyone. I use AI for speed on content, but everything I deliver goes through me.
Hugo · catalog

Start

A simple, fast product catalog - no shopping cart. Visitors see the products and contact you directly or request a quote. Free hosting on Netlify or Cloudflare Pages.

€649

one-time payment · 1 revision

Free hosting included (Netlify / Cloudflare Pages)

Need a cart and online payments? → Professional

Order now
WooCommerce Pro

Premium

Complex integrations, pricing rules, B2B or a large catalog. Headless commerce only if the project truly needs it - it is not the default for this package.

from€2,650

instalments available · revisions in scope · 60 days support

1 month of GROW maintenance - free

Hosting recommended separately (VPS), depending on traffic

Larger scope? Let’s talk and adjust the offer.

Pay in instalments For details, contact us
Request a quote

Thousands of products, ERP/CRM integrations, multi-level B2B or headless commerce? Let’s discuss a quote

Scope of work

What every package includes

Included

  • A product catalog suited to your offer,
  • Base descriptions + adaptation to your products,
  • Responsive design (phone + desktop),
  • Contact / order form,
  • Basic technical prep for Google (titles, speed, indexing),
  • Handover with short instructions - you know what you can change yourself

Not included by default

  • Brand identity from scratch
  • Google Shopping / Meta Ads campaign
  • Professional product photography
  • Extended SEO and GEO optimization

These are add-ons on request. Want a presentation site only, with no products? See the presentation website door.

A good store starts before coding. I work first on what matters - strategy → catalog → payments & shipping → design → development → launch - so the shop is a tool you sell with, not just a window display.

Quick guide

How to choose the package

  • →Want to show products and receive enquiries, without managing online payments? - Start.
  • →Want a full store, with cart, payments and courier, editable from WordPress? - Professional.
  • →Complex integrations, B2B, a large catalog or special pricing rules? - Premium (quote).
Want a presentation site only, with no products? See the presentation website page →

Step by step

Process

  1. Short brief - what you sell, to whom, how you want to receive orders. If you already have a store, I look at what is worth keeping.
  2. Proposal - package + timelines.
  3. Structure and design - catalog, categories, cart - you see it before we build everything.
  4. Content and products - from you + adapted descriptions.
  5. Launch - payments, courier, basic tracking, handover.
  6. Optional afterwards - maintenance, SEO optimization, online promotion

Choosing the technology

Not every store needs a shopping cart

We choose the technology based on how you actually sell, not because it is “trendy”.

Hugo · catalog

Suitable when you only want to show products and receive quote requests, with no online payments. Free hosting, no CMS to maintain.

WooCommerce

Suitable for a full store - cart, payments, invoicing and courier - with no commission on sales and no monthly subscription to a platform.

WooCommerce Pro / Drupal Commerce

For ERP/CRM integrations, B2B pricing rules or a large catalog - part of the Premium package. Headless only on request.

Package comparison

What each level includes

FeatureStartHugoProfessionalWooCommercePremiumWooCommerce Pro / Drupal
Delivery & revisions
Estimated delivery time:
from design approval and after I receive the complete materials (products, photos, prices)
1–2
weeks
depends on project size
Revisions included1In scope, by agreement
Pay in instalments-on request
Catalog & products
Products at launchsmall catalog, managed manuallylarge catalog, ERP integrations
Cart & checkout-✔
Who writes the contentAI + human reviewAI + human editing
Visual design / UIstandard theme, minor customizationscustom design
Payments & RO integrations
Online payments-✔ multiple gateways
SmartBill / ANAF invoicing-✔
Courier (Sameday / Fan)-✔
ERP / CRM integration-✔
Technology & hosting
PlatformHugoWooCommerce Pro / Drupal Commerce
Hosting requiredFree (Netlify/CF)VPS, billed separately
Client content editingon request✔ Dashboard
First month of maintenance-✔ Free
Strategy & consulting
Catalog architectureMinimalComplex
Consulting session-3h
Post-launch support-60 days
Investment
Price€649from €2,650
OrderRequest

Frequently asked questions

FAQ

How long does it take to build an online store?
From 3–5 working days (Start, catalog with no cart) to 7–14 working days (Professional, full store). The more organized the materials are, the faster I can deliver.
Is there a commission on sales?
No - 0% on every package. Unlike platforms with a monthly subscription and a fee on every order, WooCommerce and Hugo take no percentage of your sales.
What is the difference between a catalog and a full store?
Start is a catalog with no cart - visitors see the products and contact you or request a quote. Professional is a full store - cart, online payments, checkout, invoicing and courier.
How much does hosting cost for a WooCommerce store?
From €6/month (billed annually), with a free .ro domain included with annual payment. On Start (Hugo), hosting is free via Netlify or Cloudflare Pages.
Do you use artificial intelligence?
Yes, for speed - on a first draft of descriptions or structure. Everything goes through my review before delivery.
Can I pay in instalments?
Yes, on Professional and Premium - for details, contact us.
Do you also build presentation sites, with no products?
What happens after launch?
30 days of support on Professional, 60 on Premium, plus the first month of maintenance free. Then you can move to Grow at €89/month or Scale at €179/month - no lock-in. Takeover for a store built by someone else starts from €29/month, on the maintenance page.

Need an online store?

Tell me what you sell, how many products you have and how you want to receive orders.

I’ll recommend the right option and send you a quote.

Web projects coordinated directly by a senior specialist, with a flexible team when the project requires it.